Client: The Creatrix Journey | Branding and Website

When Claire asked me to create the branding for The Creatrix Journey, I felt truly honoured. Her work centres around walking and writing retreats that reconnect people with nature and reignite creativity, a concept that aligned beautifully with my own values. The branding needed to be immersive and expressive, incorporating logo design, colour palette, typography, stamps, submarks and iconography. Claire was keen to include the four elements — Earth, Water, Fire and Air — which I wove subtly into the logo through carefully designed letterforms and symbols.