Making Brand Sense

Branding Beyond the Visual

Next Workshop: 22nd June, Whitchurch, Hampshire

Your brand isn’t just something people see… it’s something they feel, hear, smell and even taste (metaphorically… and sometimes literally!).

In a world where people are constantly being marketed to, memorable brands are the ones that create emotion, connection and experience. That’s exactly what this workshop is all about.

This is your invitation to Making Brand Sense - a fun, interactive and creative one-day workshop designed to help you build a brand that feels unforgettable and meaningful. Through hands-on exercises, creative prompts, group discussion and real-world examples, we’ll explore how the senses can shape the way people experience your business.

Whether you’re a coach, creative entrepreneur, shop owner, in the well-being space or small business owner, this workshop will help you uncover what makes you unique and how to communicate that more clearly and consistently to attract the right clients and customers to your business.

You’ll leave inspired, full of ideas and with practical ways to strengthen your brand experience across every touchpoint.

A Branding Workshop with a difference…

‘Well this sounds fun’ I hear you say silently in your head…! ‘Tell me more, what do we cover?’

Think about the Netflix DaDum sound… if your business had a short ‘sonic logo’ what would it be and why?

In this section we explore how to bring sound or the feeling of sound into our messaging and tone of voice.

❋ Sound

Scent is deeply connected to memory and emotion, which makes it a surprisingly powerful branding tool. This section will encourage you to think differently about atmosphere, feeling and the emotional associations your brand creates.

❋ Smell

If your brand was a sandwich what would it be and why? Simple… surprising flavours… spicy… sweet…? In this fun section we will think about how to bring wording we associate with taste into our messaging.

❋ Taste

How do you want your brand to feel? Both literally and emotionally… From packaging, textures to customer interactions, we’ll look at the small details that help create connection and trust.

❋ Touch

We’ll look at how colour, typography, imagery and style work together to create recognition, personality and emotion. I see this as the icing on the cake - does the icing might you want to take a bite?

❋ Sight

Brands aren’t static. In this fun shorter section we will explore how energy, flow and movement shape the way people experience your brand online and in the real world.

❋ Movement

That was bloomin’ brilliant! I cannot describe to you what we did, or how Faye did it (that's the magic sauce). What I can tell you is that I came away all fired up with inspiration about my business as well as 8 wonderful new contacts from a whole variety of businesses.

Beth Stallwood

A journey through the senses

Step into a day of exploration and clarity

Together we go through a series of exercises looking at each of the senses and how we can incorporate them into our branding to help the customer experience, reaching them on different levels. There will be actionable steps at the end of each ‘sense section’ and following on from the workshop we will have Zoom follow up to talk about how you’ve implemented your take aways from the day.

Investment: £95 for the workshop and follow up Zoom call

9:30 – 10am - A time for getting settled and meeting everyone.

Welcome

10am-12:15pm

We will cover Sonic branding (sound) followed by Olfactory Branding (smell) and then move nicely onto Taste before lunch break.

Morning session

12:15-12:45pm

Feel free to stay at the table and chat over lunch or visit one of the local cafes or supermarkets. Or just go for a little fresh air!

Lunch break

12:45-3pm

We will move on to Touch, Movement and finally Sight - the visual brand. Bring any existing business cards or materials with you to share with the group.

Afternoon session

3-4pm

There is an option to leave at 3pm if you need to. Otherwise please stay for an extra hour to brainstorm your ideas and action steps with me and the group.

Group chat

Zoom catch up TBD

About one month after the workshop we will arrange a suitable time for a zoom call to find out how you are all getting on actioning your steps from the workshop. This is a great way to hold each other accountable and GET THINGS DONE!

One month later

Secure your seat at the table…

Whether you have a question or you’re ready to sign up, please get in touch here…

I found the Making Brand Sense workshop a brilliant way to dig deeper into my emerging business idea. It was fun, interesting, and gave me a completely new perspective on how to think about my brand by using the senses — something I hadn’t done before but found incredibly powerful.

The pace was just right, and Faye was a fantastic facilitator, creating a relaxed, thoughtful space to explore ideas. I met some inspiring fellow small business owners too, and it was so valuable to talk things through with others all at different stages in their journeys. I left feeling energised, more connected to what my business is really about, and excited to take the next steps.

Hannah Cheek

Product & Innovation Leader | Executive Coach

Frequently Asked Questions

Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book your place, I can’t wait to welcome you on the day.

Pop me an email if you have any questions… hello@fayebrown.co.uk

This workshop is ideal for creatives, freelancers, small business owners, makers, coaches and anyone wanting to create a stronger, more memorable brand. Previous attendees have been a mix of people just starting out along with people running their business for many years wanting a fresh approach.
Not at all. Whether you’re just starting out or already established, the workshop is designed to meet you where you are.
Yes, you’ll receive a workbook to collate your ideas on the day and take home to expand your thoughts. There will be lots of additional items we will explore on the day too.
An open mind and anything you currently use for your business branding if you’d like feedback or inspiration.
I also ask people to bring (or buy locally) their own lunch. I will provide teas, coffees and snacks.
I will provide teas, coffees and biscuits. I ask people to bring (or buy locally) their own lunch to keep the cost down and the logistics easy.
Absolutely. This workshop is designed to help you explore your brand in an approachable and enjoyable way, regardless of your creative background. Although I’m a firm believer we are all creative in our own ways. So if you clicked on this question, what are you creative at?
I’m keeping the price of this workshop low for 2026… £95 will get you a day full of inspiration, clarity and ah ha moments.
I hold these workshops in a beautiful restaurant in Whitchurch, Hampshire that I also had the pleasure of branding. The Bere is the perfect setting for this workshop.
Not yet but I’m working on it. Please pop me an email if you would like to be added to the waiting list.

Secure your place today

I purposely keep this workshop small so there is plenty of time for everyone to talk about their thoughts and get to know each other. There is a natural networking element to the day so please bring along business cards, fliers etc. If you would like one of the 10 places on the next workshop - Monday 22nd June, please get in touch today. 7 spots left.

If you are new to my world, you can find out more about me and my background RIGHT HERE, RIGHT NOW!