Making Brand Sense

Branding Beyond the Visual

A Branding Workshop with a difference…

Your brand isn’t just something people see… it’s something they feel, hear, smell and even taste (metaphorically… and sometimes literally!).

In a world where people are constantly being marketed to, memorable brands are the ones that create emotion, connection and experience. That’s exactly what this workshop is all about.

This is your invitation to Making Brand Sense - a fun, interactive and creative one-day workshop designed to help you build a brand that feels unforgettable and meaningful. Through hands-on exercises, creative prompts, group discussion and real-world examples, we’ll explore how the senses can shape the way people experience your business.

Whether you’re a coach, creative entrepreneur, shop owner, in the well-being space or small business owner, this workshop will help you uncover what makes you unique and how to communicate that more clearly and consistently to attract the right clients and customers to your business.

You’ll leave inspired, full of ideas and with practical ways to strengthen your brand experience across every touchpoint.

‘Well this sounds fun’ I hear you say silently in your head…! ‘Tell me more, what do we cover?’

❋ Sound

Think about the Netflix DaDum sound… if your business had a short ‘sonic logo’ what would it be and why?

In this section we explore how to bring sound or the feeling of sound into our messaging and tone of voice.

❋ Smell

Scent is deeply connected to memory and emotion, which makes it a surprisingly powerful branding tool. This section will encourage you to think differently about atmosphere, feeling and the emotional associations your brand creates.

❋ Taste

If your brand was a sandwich what would it be and why? Simple… surprising flavours… spicy… sweet…? In this fun section we will think about how to bring wording we associate with taste into our messaging.

❋ Touch

How do you want your brand to feel? Both literally and emotionally… From packaging, textures to customer interactions, we’ll look at the small details that help create connection and trust.

❋ Sight

We’ll look at how colour, typography, imagery and style work together to create recognition, personality and emotion. I see this as the icing on the cake - does the icing might you want to take a bite?

❋ Movement

Brands aren’t static. In this fun shorter section we will explore how energy, flow and movement shape the way people experience your brand online and in the real world.

That was bloomin’ brilliant! I cannot describe to you what we did, or how Faye did it (that's the magic sauce). What I can tell you is that I came away all fired up with inspiration about my business as well as 8 wonderful new contacts from a whole variety of businesses.

Beth Stallwood

A journey through the senses

Step into a day of exploration and clarity

Together we go through a series of exercises looking at each of the senses and how we can incorporate them into our branding to help the customer experience, reaching them on different levels. There will be actionable steps at the end of each ‘sense section’ and following on from the workshop we will have Zoom follow up to talk about how you’ve implemented your take aways from the day.

Welcome

9:30 – 10am - A time for getting settled and meeting everyone.

10am-12:15pm

We will cover Sonic branding (sound) followed by Olfactory Branding (smell) and then move nicely onto Taste before lunch break.

Morning session

Lunch break

12:15-12:45pm

Feel free to stay at the table and chat over lunch or visit one of the local cafes or supermarkets. Or just go for a little fresh air!

Afternoon session

Group chat

3-4pm

There is an option to leave at 3pm if you need to. Otherwise please stay for an extra hour to brainstorm your ideas and action steps with me and the group.

12:45-3pm

We will move on to Touch, Movement and finally Sight - the visual brand. Bring any existing business cards or materials with you to share with the group.

One month later

Zoom catch up TBD

About one month after the workshop we will arrange a suitable time for a zoom call to find out how you are all getting on actioning your steps from the workshop. This is a great way to hold each other accountable and GET THINGS DONE!

Frequently Asked Questions

Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book your place, I can’t wait to welcome you on the day.

Register

This workshop is ideal for creatives, freelancers, small business owners, makers, coaches and anyone wanting to create a stronger, more memorable brand. Previous attendees have been a mix of people just starting out along with people running their business for many years wanting a fresh approach.
Not at all. Whether you’re just starting out or already established, the workshop is designed to meet you where you are.
Yes, you’ll receive a workbook to collate your ideas on the day and take home to expand your thoughts. There will be lots of additional items we will explore on the day too.
An open mind and anything you currently use for your business branding if you’d like feedback or inspiration.
I also ask people to bring (or buy locally) their own lunch. I will provide teas, coffees and snacks.
I will provide teas, coffees and biscuits. I ask people to bring (or buy locally) their own lunch to keep the cost down and the logistics easy.
Absolutely. This workshop is designed to help you explore your brand in an approachable and enjoyable way, regardless of your creative background. Although I’m a firm believer we are all creative in our own ways. So if you clicked on this question, what are you creative at?
Yes please! I would love more men to attend.

How It Works

Browse our upcoming events to find the one that feels right for you. We host events year-round in all different locations and climates.
Sign up and pay all required fees to reserve your spot. If plans change, you can cancel up to 14 days before the retreat start to receive a 50% refund.
After booking, we'll send you a Welcome Packet with everything you need to know—detailed schedules, packing list recommendations, add-ons to consider, and more.
We'd recommend booking your transportation to and from the event as soon as possible, to ensure you can arrive without any complications or delays.
Now all that's left to do is pack your bags and get excited for your new adventure.

Book Your Stay