So you have a fabulous logo but are you finding your visuals or instagram feed is a little crazy and adhoc?!
Do you get a little stuck when it comes to creating graphics? Or worry your graphics aren’t a good reflection of your brand?
Does everything look like it belongs to the same family or is it more Addam’s family?!
Help is at hand…
This course will help you come up with brand elements, a go to colour palette, typography family and photography style that will not only look fab but also help attract the all important ideal customer.
Feel energised and happy to create your brand visuals, let's ditch the dread!
How do you feel about your brand visuals?
If you've ever felt confused with how to use your logo, colours, what typefaces to use, and how your visual voice can speak to your clients, this is the course for you.
When I first started Faye Brown Designs over 10 years ago, I would design logos for my clients, hand over the logo files and think ‘job done’. When I then saw the logo being used, I soon realised that I needed to give my clients more.., they needed to know HOW to use their branding on a daily basis, so their brand always looked on point, amazing and attract their ideal clients. They need all the ingredients - a typography family, a colour palette and other brand elements that all mix together to create a perfect tasty branding biscuit!
You will come away with your own brand style board (almost like a recipe card!) that you can keep referring back to everytime you create visuals for your brand. Soon, this will come naturally to you and you’ll know your style like the back of your hand… as easy as baking your go to cake.
Introducing…
a 10 day course for creative business owners who want to create a consistent visual appeal that speaks directly to their ideal client.
CREATED BY AN EXPERT BRANDING DESIGNER / GEEK WITH 20+ YEARS EXPERIENCE
THIS 10 DAY GROUP EXPERIENCE WILL INCLUDE:
90 minute Branding Bliss masterclass talking about your ideal customer, submarks, stamps, colour palette, typography family AND photography style
10 day follow up support, daily prompts and feedback on your projects. You’ll get 10 days of my designer eye on your progress helping you master your graphic style
2 live Q&A sessions (1 midway through the course and 1 at the end). Date TBC based on people’s timezones
Work book with examples of some of my favourite projects
Seasonal colour palette bonus video and colour reference booklet that goes into depth about how to use seasonal colour palettes for your brand plus printable colour swatches for you to work with
Typography guide explaining characteristics of different type styles and classifications - you’ll be a type geek before you know it!
Private facebook group for 10 days of support and feedback from myself and the group. Spaces will be limited to ensure plenty of 1-1 feedback.
IMPORTANT DATES
The masterclass will be at 10:30AM GMT on the 20th January… you’ll then get daily prompts and feedback from myself with time to catch up through-out the 10 days. If you can’t make the masterclass live, no worries, there will be a recording. I will aim to schedule in the Q&A sessions based on where people are in the world… if you can’t make those live, you can ask your question in advance and I will aim to cover it within the session and then post a recording for everyone.
INTRODUCTORY BLISSFUL RATE
£127
THE PRICE WILL GO UP FOR THE SECOND RUN OF THIS COURSE - GET IN AT THE INTRO PRICE WHILST YOU CAN!
In the Branding Bliss Masterclass we will cover:
Your ideal customer - we will work through a few exercises to really focus on your ideal audience… this will help you move forward knowing exactly who you want to attract with your visual voice…
The logo and brand elements - we will look at how supporting brand elements can compliment your logo from submarks to stamps and brand icons.
Brand colour palette - you will learn how colours can impact us on an emotional level… you will learn about colour psychology and how best to use this to come up with a perfect palette for your brand.
Typography family - like colour, the typefaces you use can give off so many messages, from loud shouty bold typefaces to a light, elegant, romantic script. Visually we can help our target market get a feel for what our brands are about - the feelings we want to evoke, the vibe we have… I’ll be talking all about typefaces and how to come up with a family of typefaces that help communicate your key values and look awesome when used together.
Photography - the imagery you use plays a really big part in your brand style - maybe it’s really high end, beautifully shot epic photography or perhaps it’s much more relaxed and cheeky. I’ll walk you through some points to consider, and free photo sites where you can start collating a photography style - this is a great place to start when briefing photographers and stylists.
Following the masterclass you will have access to the private facebook group where I will set you daily prompts and milestones to complete along with giving feedback. There will be catch up days so don’t worry if you need some time to catch up. We will also have 2 live Q&A sessions, if you can’t make it live - don’t worry as you can ask your questions in advance and I will cover them in the video that can be watched on replay.
Hello, I’m Faye Brown - a design and branding specialist. I have over 20 years experience in the design industry. I began my career designing for television with clients such as the BBC, ITV and the Discovery Channel. In 2010 I set up my own business Faye Brown Designs and now focus on branding projects with creative solopreneurs and small businesses. Over the years I’ve realised what my clients need, and it’s not just a logo! They need to know how to carry their brand identity on, how to make everything look like a family and build that brand recognition through their visuals.
I have taught over 80,000 students on Skillshare in subjects such as typography, creativity, colour and branding. Teaching on Skillshare is great but I felt it was time to launch a class where I could offer more 1-1 feedback and really get to know you all.
You’ll be taught by an award winning branding designer who has helped 100s of clients nail their branding, making sure that they attract the right people to their business. Since my graphic design degree I have lived and breathed design - it’s my passion, and yes I’m one of those type geeks who sees emotion in letterforms… you will too by the end of this course! I will share my passion, and the years of experience and knowledge to help you knock the socks off the competition with a brand style that speaks directly to your audience.
You’ll will:
Learn how colours can impact the emotional response your customer will have with your brand
Learn how typography can become your visual voice and help get your message across clearly
Gain confidence in knowing how your brand should LOOK to appeal to your target market.
You will get real time feedback over the 10 days from yours truly, a designer with 20 years experience who has worked with a range of clients from the BBC to solopreneurs just starting their businesses.
KIND WORDS FROM MY SKILLSHARE STUDENTS
“Loved this class so much! Faye has such great insight and examples, something I've missed from classes I've previously taken. In short it's color theory and branding demystified”
Aliz H. Arteta (Branding Uncovered: Colour Palettes - The Power of the Perfect Palette)
“Absolutely perfect class for both beginners and more intermediate designers. I have a degree in illustration but have found lots of my post-uni work to be logo and brand design and I learnt a lot of useful tips that uni never taught me! Clear instructions and a positive overall feel to the class, would definitely recommend!!”
Annie Wright (A journey through a logo design project)
“This is one of the best-explained classes in this subject! It's exactly what I was looking for.”
Elsa P (Creating Brand Boards That Make Your Clients Say WOW!)
GO FROM TEMPLATE TO A BEAUTIFUL BLISSFUL BRAND BOARD IN 10 DAYS WITH 1-1 SUPPORT, FEEDBACK AND ADVICE… YOU’LL COME OUT OF THIS COURSE WITH CONFIDENCE, CLARITY AND A SENSE OF CALM WHEN IT COMES TO YOUR BRAND VISUALS.
FAQS
I don’t even have a logo, will the course still be useful?
Having a logo in place is a good starting point but I always say no logo is better than a bad logo… we will cover logos a little bit too so you’ll find that helpful but this isn’t a course teaching you about logo design specifically. The logo module will help you consider some pointers for when you do get round to designing a logo / briefing a designer.
I don’t have photoshop or illustrator, how will I be able to create the visuals?
As a designer I tend to use the Adobe programmes but hey, they can be expensive right! What I will teach you is more about the method than the tool so you can use whatever programme you feel comfortable using.. You will learn some tips in Canva which has a free version so that would be a good starting point for you to create your visuals. I will also point you in the direction of some more detailed Canva training.
Will you show us how to create instagram templates?
I’ll show you some examples of how you can use your brand style board elements to go on to create instragram templates but there isn’t a specific module on social media templates in this course - that course is in the making!
I can’t make the date for the masterclass, will it be recorded?
Yes it will and I’d encourage you all to watch through the modules again at various points within the 10 days as we work through each module! So don’t worry if you can’t make the first date, there will be time to catch up.
How much time will I need each day to do the tasks?
On the first day there will be a 90 minute masterclass but you can watch the replay if you can’t make the time. After that I will be giving you daily prompts in the facebook group and it’s really up to you how much time and energy you can spare to complete them. The 90 minute class will give you all the juicy advice, the support and feedback is there for you if and when you need it. If you can block out 30 minutes a day for the first week that would be great… if you can spend longer that’s a bonus. The 10 day support also allows for people who might want to catch up over the weekend if weekdays are hard for you. You could put aside 2-4 hours at the weekend instead.
It’s really up to you how much you take advantage of the support element… the masterclass will be where you get the teaching.
I have zero design skills - will this course be ok for me?
I have so many clients who have said this to me, and it is actually surprising how many of them have a great design eye. I’ll be holding your hand throughout and whilst I won’t promise that you’ll suddenly become a design expert you will start to know what looks wrong and right… and simple techniques for making sure your visuals are working for you and not against.
Will you be designing the brand style board for us?
I will send you a brand style board base template to use via canva but you can use any programme you feel comfortable in. I will also be in the facebook group giving feedback thorough-out the 10 days so make the most of that time along with the Q&As. By the end of the course you should expect to have created a brand board similar to the one above.
AT THE END OF THIS COURSE YOU WILL:
Be confident in describing your ideal customer / client
Know how to use extra brand elements alongside your logo
Have a beautiful on brand colour palette
Be on your way to type geek god/goddess status!
Know what style of photography will suit your brand
Create your brand style board that will help you apply your look across all applications