Sole & Heal | Brand Refresh

Maz already had a strong concept in place, cleverly using the ampersand as a foot. However, the execution felt quite clunky, with a heavy typeface and the use of black limiting its impact. Rather than starting from scratch, we chose to refresh the brand — retaining the original idea but elevating it with a more considered typeface and a refined colour palette. This allowed the brand to communicate more clearly and connect with the right audience.

Sometimes a branding project doesn’t need a complete overhaul and that’s where a brand refresh really comes into its own. It might be as simple as refining your colour palette so it better reflects your values and how you want to be perceived by your clients, or making thoughtful tweaks to your logo to more accurately represent your business and personality.

“I feel more confident about my brand. I have been inspired by the graphics and colours to be more creative in my social media posts, now understanding the way the palette works as a whole.”

Marion Reed | Sole & Heal